Why believe us?
Captina's DNA is unique in the industry. The deeper you dig, the more you'll see how important that is.
First, our founder has built a very successful direct-to-consumer winery, hands-on in every job (and loving it) from farming to winemaking to hospitality. So he knows first-hand what it takes to succeed in DTC.
Second, he led the creation of QuickBooks®, which revolutionized accounting software by making it easy to use. So he knows business software, and small business.
He and his team spent six years quietly building Captina, testing it in the real world to find the ideal balance between the power you need to run your business and the ease-of-use your people need so they can do their jobs quickly and efficiently.
learn more »A big system for smaller wineries
Big wineries need specialized systems for every department, because each one has a discrete, dedicated team.
But smaller wineries like yours don't have VPs of Anything: everyone wears multiple hats.
So just as you use QuickBooks rather than enterprise accounting, you need systems that are optimized for the unique nature of your business.
In fact, what you really need is one system, not a patchwork quilt: having everything in one place just works better, and is much easier to learn, manage, and use — which frees you and your team up to do more important things.
Like making wine. And money.
Learn More »One size doesn't fit all
Most vendors will tell you theirs is the perfect solution, regardless of who you are.
But we are passionate about your success — which is why we spend time interviewing every prospective client to make sure Captina is the right solution for them.
If it's not, we'll recommend something else.
Let's talk... »
Point-of-Sale
Full point-of-sale system — desktop and iPad — with the ability to have different product sets in different environments
Webstore
Multiple, mobile-friendly webstore options give you flexibility in how you present your catalog, including on-the-fly product landing pages
Clubs
Complete club management, including Shipment Wizard, Member Portal, and Cellar Status™
Sales Wizard
Powerful outbound calling system enables your team to make thoughtful connections with your customers and club members to spur sales and improve retention
Wholesale
Wholesale and 3-tier management and reporting is built in
Reservations
Full-featured, built-in reservation system lets visitors book online; online RSVP feature works great for managing events
CRM
SimpleCRM™ gathers all information about every customer, including order and club history, all outbound communications, and more
Referrals
Easily keep track of where your customers and club members are coming from, so you can acknowledge their help
Marketing Wizard
Our unique Marketing Wizard provides unequaled insights into your customers, along with powerful tools to segment and reach them
Workflow management
Powerful, flexible order management — including bulk-processing of club and futures orders
Fulfillment
Seamless integration with virtually every shipper; select deep integrations turn shipping into an asset
Inventory
Multi-location inventory tracking, with full reporting
Reporting
Over 110 different reports give you and your team tremendous insight that's actually useful
Timeclock
Hourly employees clock in and out right in the system, making time-keeping a breeze — and simplifies and improves regulatory compliance
Compliance
State-specific sales tax, excise tax, and alcohol-compliance reports — easily downloaded and ready for online or manual filing
QuickBooks Integration
Intelligent, seamless integration with QuickBooks Online that your accountant and your bookkeeper will love
Training
Training is always available, so new employees can get up to speed quickly
Support
Responsive, knowledgeable support 7 days a week at the click of a button, because we know you can't afford to be stuck
Security
We not only host your website; we actively monitor its security and keep everything patched and up-to-date
NO surprises
The price is the price: unlike many, Captina doesn't take a percentage of your sales, or charge for support or training or new features